Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Yellow background. Magenta accent circle. Navy blue line graphic of a circuit. Insight Global logo. Title text reads: How to Get Hired in Chips and Semiconductors

How to Get Hired in Chips and Semiconductors

Read MoreHow to Get Hired in Chips and Semiconductors

Chips and semiconductors are hot topics in the news lately. This is a growing field with plenty of job opportunities both domestically and internationally. Learn how you can get started in the chips and semiconductor industry!

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3 Challenges in Recruiting Manufacturing Jobs

Read More3 Challenges in Recruiting Manufacturing Jobs

Like many industries, the manufacturing industry is experiencing challenges with recruiting and retaining top talent. Discover what challenges exist, plus the solutions to overcome them.

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How to Write a Graphic Designer Job Description

Read MoreHow to Write a Graphic Designer Job Description

Are you looking to hire a graphic designer for your business? You need to start with a winning graphic designer job description. Learn how to write a job description that attracts top talent.

How to Build a New Workforce in the Semiconductor Industry

Read MoreHow to Build a New Workforce in the Semiconductor Industry

How do you quickly establish and scale your workforce in a new industry? Traditional recruitment methods won't cut it. Read this post and learn how to build a brand new semiconductor workforce.

Bookkeeper vs. Accountant: Is There a Difference?

Read MoreBookkeeper vs. Accountant: Is There a Difference?

What does a bookkeeper do versus an accountant? This post will teach you the strengths of each and help you decide which role is a better fit for your business.

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What is a Forensic Accountant?

Read MoreWhat is a Forensic Accountant?

Working as a forensic accountant can be an exciting and financially lucrative career, but you first need to meet minimum requirements in both education and experience. Learn more about the field of forensic accounting, and discover if it's the right career for you.

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What is a Traffic Coordinator? Job Description, Pay, and More

Read MoreWhat is a Traffic Coordinator? Job Description, Pay, and More

What is a traffic coordinator? What do they do? How can this position benefit your company? Whether you’re interested in hiring a traffic coordinator or becoming one, this blog post…

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Mastering New Hire Paperwork: The Key to Onboarding Success

Read MoreMastering New Hire Paperwork: The Key to Onboarding Success

An organized approach to new hire paperwork is crucial to a smooth onboarding process. Learn everything you need to know about new hire forms!

How to Hire Employees: Insight Global’s Complete Guide

Read MoreHow to Hire Employees: Insight Global’s Complete Guide

In this complete guide, we walk you through every step of hiring, from identifying your long-term plan to onboarding.

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7 Crucial IT Jobs in Oil and Gas

Read More7 Crucial IT Jobs in Oil and Gas

Are you looking for a new opportunity to utilize your IT skills? The oil and gas industry is relatively stable (even in a recession!), and it's constantly growing its demand for technical roles. Learn about the most in-demand IT jobs in the oil and gas industry!

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Software Developer vs. Web Developer: What’s the Difference?

Read MoreSoftware Developer vs. Web Developer: What’s the Difference?

While software developers and web developers may be similar positions on the surface, they are actually jobs with two different skill sets and purposes. Understanding those differences is the key to knowing which one to hire for your next IT project.

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9 Great Careers for ISTJ Personality Types

Read More9 Great Careers for ISTJ Personality Types

Can your Myers-Briggs personality type affect your career? Learn what it means to be an ISTJ, and find career paths best suited to your personality.

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