Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Circle cropped image of a male creative director explaining his vision to another man. Yellow accent circle. Magenta background.

What is a Creative Director?

Read MoreWhat is a Creative Director?

Are you interested in working as a creative director? Learn more about what this job entails, how it differs from other creative roles, how to prepare for you interview, and more.

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How to Get Started with Cybersecurity at Work

Read MoreHow to Get Started with Cybersecurity at Work

Cybersecurity is important for companies of all sizes, but how do you make sure your business is protected? Discover five ways to get started with cybersecurity.

7 Best Careers for INFJ Personality Types

Read More7 Best Careers for INFJ Personality Types

If you're just starting your career or looking for a job change, you might want to consider your personality type to find a role where you'll be happy and successful. If you're an INFJ, here are some of the best career options for you!

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The Dos and Don’ts of Writing an IT Job Description

Read MoreThe Dos and Don’ts of Writing an IT Job Description

Discover strategic tips to write a good IT job description, and be careful not to make one of these common mistakes.

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13 of the Best Jobs for Introverts

Read More13 of the Best Jobs for Introverts

Are you an introvert, looking to thrive in the workplace? Learn multiple different career paths that can help you be confident and successful in the workplace!

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15 Best Interview Questions to Ask Nurses

Read More15 Best Interview Questions to Ask Nurses

Hiring in healthcare can be a challenge, but you can simplify the process by using a standard set of nursing interview questions. Ask these questions in the categories of: teamwork, patient care, communication, adaptability, and time management.

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10 Best Phone Interview Questions to Ask Candidates

Read More10 Best Phone Interview Questions to Ask Candidates

A phone interview is an effective screening tool to narrow down your list of candidates during the hiring process. Discover the best questions to ask a candidate during a phone interview.

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10 Effective Ways to Relax at Work

Read More10 Effective Ways to Relax at Work

Relaxing at work doesn't mean slacking off. Rather. it's a way to refresh and recharge so that you improve productivity, make better decisions, and even improve your health. Learn 10 easy ways to relax at work.

Job Description Clichés to Stop Using in 2025

Read MoreJob Description Clichés to Stop Using in 2025

Whether you're new to writing job descriptions, or you've written too many to count, you can still learn something new. Improve your job ads by removing confusing clichés.

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Best of 2022: Top Tips to Find a Job

Read MoreBest of 2022: Top Tips to Find a Job

If you're looking for a new job in the new year, these Insight Global blog posts can help. Discover the top tips to update your LinkedIn profile, revise your resume, and prepare for an interview.

10+ Lucrative IT Jobs You Can Start Without a Degree in 2025

Read More10+ Lucrative IT Jobs You Can Start Without a Degree in 2025

A formal education isn't the only way to get into a career in IT. Discover high-paying IT jobs that you can get without a college degree!

Yellow background. Circle crop of a photo of a white man working at a computer. Insight Global logo. Title: Web Designer vs. Web Developer: What's the Difference?

Web Designer vs. Web Developer: What’s the Difference?

Read MoreWeb Designer vs. Web Developer: What’s the Difference?

What is a web designer? What is a web developer? Which one do you need for your next project? Discover the answers to these questions and more in this comparison of web designers and web developers.

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