Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Job Description Clichés to Stop Using in 2025

Read MoreJob Description Clichés to Stop Using in 2025

Whether you're new to writing job descriptions, or you've written too many to count, you can still learn something new. Improve your job ads by removing confusing clichés.

Laptop on table, resume on screen

Best of 2022: Top Tips to Find a Job

Read MoreBest of 2022: Top Tips to Find a Job

If you're looking for a new job in the new year, these Insight Global blog posts can help. Discover the top tips to update your LinkedIn profile, revise your resume, and prepare for an interview.

10+ Lucrative IT Jobs You Can Start Without a Degree in 2025

Read More10+ Lucrative IT Jobs You Can Start Without a Degree in 2025

A formal education isn't the only way to get into a career in IT. Discover high-paying IT jobs that you can get without a college degree!

Yellow background. Circle crop of a photo of a white man working at a computer. Insight Global logo. Title: Web Designer vs. Web Developer: What's the Difference?

Web Designer vs. Web Developer: What’s the Difference?

Read MoreWeb Designer vs. Web Developer: What’s the Difference?

What is a web designer? What is a web developer? Which one do you need for your next project? Discover the answers to these questions and more in this comparison of web designers and web developers.

Jessica Calzaretta on stage at Insight Global "Without Limits" Conference

Jessica Calzaretta and Jenny Sabo Among the Global Power 150 – Women in Staffing

Read MoreJessica Calzaretta and Jenny Sabo Among the Global Power 150 – Women in Staffing

Jessica Calzaretta and Jenny Sabo, two leaders at Insight Global, were recently named to the 2022 Global Power 150 – Women in Staffing List by SIA.

Magenta background. Yellow accent circle. Insight Global logo. Circle crop of a photo of a job seeker talking with a recruiter.

How to Work with a Recruiter to Find a Job

Read MoreHow to Work with a Recruiter to Find a Job

If you're ready to work with a recruiter to find a job, but you're not sure where to start, that's okay! Discover what a recruiter does, how they can help you, and why you should work with one to find a job.

Man sitting at desk, working on website

UX Designer vs. UI Designer: What’s the Difference?

Read MoreUX Designer vs. UI Designer: What’s the Difference?

The world of design keeps growing and becoming more specialized. Learn the difference between a UX and a UI designer, and find out how to hire the right talent for your next project.

Navy background. Bright blue accent circle. Cropped circle image of a white woman interviewing a black woman for a job.

How to Hire a Staffing Agency to Discover the Best Candidate

Read MoreHow to Hire a Staffing Agency to Discover the Best Candidate

What does a recruiter do? How can a staffing agency help your business? Should you outsource your recruiting? Learn the answers to these questions and more!

IT Onboarding Checklist: How to Set Up New Hires for Success

Read MoreIT Onboarding Checklist: How to Set Up New Hires for Success

New employee onboarding is key to retaining top talent. To improve your process, create an IT onboarding checklist that covers everything from ordering equipment to training new hires on cybersecurity.

Web developer sitting at desk with two computer screens

50+ Essential Web Developer Interview Questions

Read More50+ Essential Web Developer Interview Questions

Are you ready to hire a new web developer? Plan out a strategic hiring process from writing the job description to choosing the best web developer interview questions.

Navy background. Magenta accent circle. Insight Global logo. Circle crop photo of people laughing during a job interview.

Funny Interview Questions: Should You Ask Them?

Read MoreFunny Interview Questions: Should You Ask Them?

What are funny interview questions, and when is it appropriate to ask them? In this post, learn four different types of unusual interview questions, the benefits of asking them, and other tips to choose the best hire for your company.

White background. Magenta accent circle. Photo crop of an employee sitting near a window at work.

Transparency in the Workplace: Everything You Need to Know

Read MoreTransparency in the Workplace: Everything You Need to Know

A transparent workplace is key to employee engagement and company culture. Discover practical tips to create transparency in the workplace at all levels of management.

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