Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Korryn Williamson and Matt Gonsalves on stage at "Without Limits" conference. Sign behind them reads: "We Will Always Be The Light"

5 Things You Didn’t Know About ESG at Insight Global

Read More5 Things You Didn’t Know About ESG at Insight Global

Jenny Sabo and other Insight Global leaders shared their collective commitment to ESG at the recent "Without Limits" conference. Learn more about ESG and what it means for you.

5 Reasons to Work with a Staffing Agency

Read More5 Reasons to Work with a Staffing Agency

You know that your employees are the backbone of your business, but how do you attract new talent, quickly? Discover five key benefits of working with a staffing agency to augment your workforce!

White background. Magenta half-circle border on left. Bright blue accent circle at right. Insight Global logo. Circle cropped photo of a white man handing in a resignation letter.

What is Attrition Rate, and Why Does It Matter?

Read MoreWhat is Attrition Rate, and Why Does It Matter?

Employee attrition rate is the measure of employees who have left voluntarily or involuntarily over a period of time. It's typically used as a metric for employee retention and is expressed as a percentage.

light blue background. icon of job requisition form.

What is a Job Requisition? Everything You Need to Know

Read MoreWhat is a Job Requisition? Everything You Need to Know

A job requisition is the origin of your next great hire. Whether you need to replace an ex-employee or add new talent, this guide will help you create a clear process so you can make great hires.

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