Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Web developer sitting at desk with two computer screens

50+ Essential Web Developer Interview Questions

Read More50+ Essential Web Developer Interview Questions

Are you ready to hire a new web developer? Plan out a strategic hiring process from writing the job description to choosing the best web developer interview questions.

Navy background. Magenta accent circle. Insight Global logo. Circle crop photo of people laughing during a job interview.

Funny Interview Questions: Should You Ask Them?

Read MoreFunny Interview Questions: Should You Ask Them?

What are funny interview questions, and when is it appropriate to ask them? In this post, learn four different types of unusual interview questions, the benefits of asking them, and other tips to choose the best hire for your company.

White background. Magenta accent circle. Photo crop of an employee sitting near a window at work.

Transparency in the Workplace: Everything You Need to Know

Read MoreTransparency in the Workplace: Everything You Need to Know

A transparent workplace is key to employee engagement and company culture. Discover practical tips to create transparency in the workplace at all levels of management.

How to Vet a Candidate During the Application & Interview Process

Read MoreHow to Vet a Candidate During the Application & Interview Process

It's important to vet a candidate during the hiring process so you don't end up with a bad hire. Learn how to screen job applicants!

Light blue background. Magenta accent circle. Insight Global logo. Circle crop of a photo of a paper cutout of a human silhouette. The head is open and flowers are coming out.

9 Ways to Promote Mental Health and Well-Being in the Workplace

Read More9 Ways to Promote Mental Health and Well-Being in the Workplace

Good mental health and overall well-being are essential for employee happiness and productivity. Discover practical ways to improve employee well-being in the workplace.

Jessica Calzaretta on stage at Insight Global "Without Limits" Conference

The Power of Authenticity in the Workplace

Read MoreThe Power of Authenticity in the Workplace

Discover the power of authenticity in the workplace. IGH President Jessica Calzaretta shares three tips to succeed at work while remaining true to yourself.

yellow background. navy blue icon of two people talking in interview. How To Answer “Tell Me About Yourself” in Your Next Interview (With Examples)

How To Answer “Tell Me About Yourself” Interview Question (With Examples)

Read MoreHow To Answer “Tell Me About Yourself” Interview Question (With Examples)

Learn how to answer, “tell me about yourself” by using a simple 3-step formula and check out some example answers to help you crush your next interview.

14 Strategic Interview Questions to Ask Job Candidates

Read More14 Strategic Interview Questions to Ask Job Candidates

Learn about the 14 strategic interview questions to ask candidates in any industry to ensure you get the most out of your interviews and hire the best talent.

Korryn Williamson and Matt Gonsalves on stage at "Without Limits" conference. Sign behind them reads: "We Will Always Be The Light"

5 Things You Didn’t Know About ESG at Insight Global

Read More5 Things You Didn’t Know About ESG at Insight Global

Jenny Sabo and other Insight Global leaders shared their collective commitment to ESG at the recent "Without Limits" conference. Learn more about ESG and what it means for you.

5 Reasons to Work with a Staffing Agency

Read More5 Reasons to Work with a Staffing Agency

You know that your employees are the backbone of your business, but how do you attract new talent, quickly? Discover five key benefits of working with a staffing agency to augment your workforce!

Light blue background. Yellow and magenta accent circles. Two line drawings of heads in profile. One with yellow gears in the brain. One with a pink handshake in the brain.

Hard Skills vs. Soft Skills: What Are They? (With Examples)

Read MoreHard Skills vs. Soft Skills: What Are They? (With Examples)

In this post, we explain the difference between hard skills and soft skills, review examples of each, and show you how you can use them in your resume.

White background. Magenta half-circle border on left. Bright blue accent circle at right. Insight Global logo. Circle cropped photo of a white man handing in a resignation letter.

What is Attrition Rate, and Why Does It Matter?

Read MoreWhat is Attrition Rate, and Why Does It Matter?

Employee attrition rate is the measure of employees who have left voluntarily or involuntarily over a period of time. It's typically used as a metric for employee retention and is expressed as a percentage.

1 8 9 10 11