Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

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Hiring a Direct Care Worker: Job Description, Salary, & More

Read MoreHiring a Direct Care Worker: Job Description, Salary, & More

Direct care workers have one of the most prominent care roles in healthcare, but each job can range vastly in title, responsibilities, and pay. Learn the most important details about hiring a direct care worker.

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Attrition Rate Calculator

Read MoreAttrition Rate Calculator

Are you looking to calculate your company's turnover rate? You need just three numbers, all from the same time period. 1) Starting number of employees 2) Ending number of employees 3) Number of employees who left your company. Plug these into this free attrition rate calculator!

Yellow background. Circle crop of photo of man working on laptop, with a graphic overlay of him checking boxes. Title: What are the Pros and Cons of Contract Management Software?

What are the Pros and Cons of Contract Management Software?

Read MoreWhat are the Pros and Cons of Contract Management Software?

Is contract management software the right solution for your company? Discover the pros and cons of implementing this software, plus discover recommendations on different products.

9 Best Careers for an Enneagram Type 1

Read More9 Best Careers for an Enneagram Type 1

Enneagram Type Ones—also known as the Reformers—are dedicated workers who want to make a difference. Check out this post to discover the best careers for a Type 1 today.

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What to Look for in Your In-House Counsel

Read MoreWhat to Look for in Your In-House Counsel

In-house counsel should be able to offer legal expertise, negotiate business contracts, and accurately assess the risks of potential business ventures for their company. Contact Insight Global for help looking for the right in-house counsel skills today.

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The Impact of Automation on the Future of Work

Read MoreThe Impact of Automation on the Future of Work

Discover more about the history of job automation, where it’s going, and ways you can integrate this new wave of automation into your company’s workflows!

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How to Become a Bookkeeper

Read MoreHow to Become a Bookkeeper

Companies of all sizes need bookkeeping services, so if you're looking for a stable career field, bookkeeping could be for you. Learn about the skills and education you'll need to become a bookkeeper.

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What is a Back-End Web Developer? Job Description, Salary, and More

Read MoreWhat is a Back-End Web Developer? Job Description, Salary, and More

Whether you need to update an existing website or build a new one, you need to hire a web developer. A back-end developer is essential to a functional website that converts leads. Learn how to write a back-end web developer job description and more.

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Boost Your Business Success with People ROI

Read MoreBoost Your Business Success with People ROI

What is People ROI, and why does it matter to your business? Learn how to improve your company's People ROI.

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6 Best ER Nurse Interview Questions

Read More6 Best ER Nurse Interview Questions

Staffing a hospital's emergency room is no easy feat. Improve your candidate screening process with these strategic ER nurse interview questions.

Maximize Your Impact as a Mentor with These 7 Tips

Read MoreMaximize Your Impact as a Mentor with These 7 Tips

Being a mentor is rewarding, with benefits both for you and your mentee. Check out this post and learn seven tips on how to be a mentor that makes a powerful positive impact.

Photo of a nurse in blue scrubs and yellow stethoscope surrounded by a pink background 18 Essential Charge Nurse Interview Questions 

18 Essential Charge Nurse Interview Questions 

Read More18 Essential Charge Nurse Interview Questions 

These 18 essential charge nurse interview questions can help hiring managers streamline healthcare candidates and find the right person for their needs. 

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