Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Image: graphic of gears turning to represent automation background: yellow

The Impact of Automation on the Future of Work

Read MoreThe Impact of Automation on the Future of Work

Discover more about the history of job automation, where it’s going, and ways you can integrate this new wave of automation into your company’s workflows!

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How to Become a Bookkeeper

Read MoreHow to Become a Bookkeeper

Companies of all sizes need bookkeeping services, so if you're looking for a stable career field, bookkeeping could be for you. Learn about the skills and education you'll need to become a bookkeeper.

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What is a Back-End Web Developer? Job Description, Salary, and More

Read MoreWhat is a Back-End Web Developer? Job Description, Salary, and More

Whether you need to update an existing website or build a new one, you need to hire a web developer. A back-end developer is essential to a functional website that converts leads. Learn how to write a back-end web developer job description and more.

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Boost Your Business Success with People ROI

Read MoreBoost Your Business Success with People ROI

What is People ROI, and why does it matter to your business? Learn how to improve your company's People ROI.

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6 Best ER Nurse Interview Questions

Read More6 Best ER Nurse Interview Questions

Staffing a hospital's emergency room is no easy feat. Improve your candidate screening process with these strategic ER nurse interview questions.

Maximize Your Impact as a Mentor with These 7 Tips

Read MoreMaximize Your Impact as a Mentor with These 7 Tips

Being a mentor is rewarding, with benefits both for you and your mentee. Check out this post and learn seven tips on how to be a mentor that makes a powerful positive impact.

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Are You an Overachiever—And Is It Hurting Your Team?

Read MoreAre You an Overachiever—And Is It Hurting Your Team?

Achievement is typically worth celebrating, but can it ever be a problem in the workplace? Learn about the pitfalls of overachievers in leadership.

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How to Get Hired in Chips and Semiconductors

Read MoreHow to Get Hired in Chips and Semiconductors

Chips and semiconductors are hot topics in the news lately. This is a growing field with plenty of job opportunities both domestically and internationally. Learn how you can get started in the chips and semiconductor industry!

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3 Challenges in Recruiting Manufacturing Jobs

Read More3 Challenges in Recruiting Manufacturing Jobs

Like many industries, the manufacturing industry is experiencing challenges with recruiting and retaining top talent. Discover what challenges exist, plus the solutions to overcome them.

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How to Write a Graphic Designer Job Description

Read MoreHow to Write a Graphic Designer Job Description

Are you looking to hire a graphic designer for your business? You need to start with a winning graphic designer job description. Learn how to write a job description that attracts top talent.

How to Build a New Workforce in the Semiconductor Industry

Read MoreHow to Build a New Workforce in the Semiconductor Industry

How do you quickly establish and scale your workforce in a new industry? Traditional recruitment methods won't cut it. Read this post and learn how to build a brand new semiconductor workforce.

Bookkeeper vs. Accountant: Is There a Difference?

Read MoreBookkeeper vs. Accountant: Is There a Difference?

What does a bookkeeper do versus an accountant? This post will teach you the strengths of each and help you decide which role is a better fit for your business.

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