Direct care workers have one of the most prominent care roles in healthcare, but each job can range vastly in title, responsibilities, and pay. Learn the most important details about hiring a direct care worker.
About Brita Long
Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time.
She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.
Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.
Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.
Education
B.A. History and French, Furman University
Specializations
- Company Culture
- Belonging
- Energy & Utilities
Articles by Brita Long
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