Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

What Role Does HR vs. Recruitment Play When Hiring Talent?

Read MoreWhat Role Does HR vs. Recruitment Play When Hiring Talent?

Explore the differences and synergies between human resources and recruitment and learn how these departments collaborate.

Blue background with round cutout showing three scrum masters working on a project with sticky notes planning Hiring a Scrum Master

Hiring a Scrum Master: Job description, Salary, and More 

Read MoreHiring a Scrum Master: Job description, Salary, and More 

A scrum master facilitates and leads the scrum development process, and hiring the right one can pay big dividends. Learn what to look for and expect. 

Temporary Workers vs. Permanent Employees: What Kind of Help Do You Need?

Read MoreTemporary Workers vs. Permanent Employees: What Kind of Help Do You Need?

Deciding if you need temporary workers or permanent employees is a vital step of the hiring process. Let's talk it through!

Benefits of a Good Employee Referral Program (& Tips on How to Build One)

Read MoreBenefits of a Good Employee Referral Program (& Tips on How to Build One)

Learn how to build an effective employee referral program to attract top talent and reduce recruitment costs.

How to Answer, “What is Your Greatest Strength?”

Read MoreHow to Answer, “What is Your Greatest Strength?”

If you dread the interview question, “What is your greatest strength?” keep reading to find ways to navigate it effortlessly and effectively.

Compass yellow background with grey haired woman smiling in the middle of a circle cutout and the words Managing different enneagram types

Managing Different Enneagram Types on Your Team

Read MoreManaging Different Enneagram Types on Your Team

How understanding the 9 Enneagram types in management helps you get to know your team better as you build a diverse workplace.

What is a Pharmaceutical Sales Rep? Job Description, Qualifications, and More

Read MoreWhat is a Pharmaceutical Sales Rep? Job Description, Qualifications, and More

Learn about the role of a pharmaceutical sales representative and the qualifications to look for when hiring your next pharmaceutical sales candidate.

Light blue background. Magenta accent circles. White Enneagram symbol. Insight Global logo. Title: What are Enneagram Types, and How Do They Function in the Workplace?

Build Understanding with Enneagram Types in the Workplace

Read MoreBuild Understanding with Enneagram Types in the Workplace

Having a diverse team is valuable in so many ways. Discover how understanding Enneagram types in the workplace strengthens team culture.

White background with navy border. Magenta accent circle. Insight Global logo. Circle crop image of a white woman taking a coffee break at work for her mental health.

10 Easy Ways to Care for Your Mental Health at Work

Read More10 Easy Ways to Care for Your Mental Health at Work

Work-related stress can impair mental health and hinder overall work performance. Try these tips and tricks to manage your mental health at work today.

White background. Light blue accent circle. Navy blue line graphic of a man working on multiple projects at once. Title: Hiring a Project Coordinator

Hiring a Project Coordinator: Job Description, Salary, and More

Read MoreHiring a Project Coordinator: Job Description, Salary, and More

Hiring a project coordinator will immediately advance your company's goals. Discover what to include in your job description, including qualifications and salary.

Bright blue background. White accent circle. Navy Insight Global logo. Line graphic depicting cybersecurity protecting money.

6 Reasons Why Cybersecurity is Critical in Finance

Read More6 Reasons Why Cybersecurity is Critical in Finance

The financial sector is an especially attractive target for cybercriminals. Learn six of the most compelling reasons to protect your digital infrastructure.

Bright blue background with white accent circle. Navy blue line design of a hand with a heart on the palm. Insight Global logo.

Hiring a Direct Care Worker: Job Description, Salary, & More

Read MoreHiring a Direct Care Worker: Job Description, Salary, & More

Direct care workers have one of the most prominent care roles in healthcare, but each job can range vastly in title, responsibilities, and pay. Learn the most important details about hiring a direct care worker.

1 3 4 5 6 7 10