Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

Blog cover for "Unlocking the Benefits of Flexibility at Work: 5 Tips for Success". Navy background with a logo of a person and a clock offset by a light blue circle.

Unlocking the Benefits of Flexibility at Work: 5 Tips for Success

Read MoreUnlocking the Benefits of Flexibility at Work: 5 Tips for Success

Learn about the importance of flexibility in the workplace, then explore tips for promoting flexibility on your team.

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Project Manager vs. Project Coordinator: What’s the Difference?

Read MoreProject Manager vs. Project Coordinator: What’s the Difference?

What's the difference between a project manager and a project coordinator? Learn about each role's distinct job description, plus strategies for hiring the best candidates for your open positions.

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9 Productivity Tips for Recruiters and Hiring Managers

Read More9 Productivity Tips for Recruiters and Hiring Managers

To be successful, organizations need a full team. Check out these top 9 productivity tips for recruiters and hiring managers.

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Revamp Your Job Descriptions for SEO Success: 7 Key Tips

Read MoreRevamp Your Job Descriptions for SEO Success: 7 Key Tips

If you're not utilizing job description SEO, you're missing out on candidates in your area. Find out how to leverage Google to expand your reach.

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Hiring a Content Creator: Job Description, Pay, & More

Read MoreHiring a Content Creator: Job Description, Pay, & More

Finding the right content creator for your business can be arduous. If you follow these tips, you’ll find someone who can help you achieve your goals.

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How to Measure Employee Engagement

Read MoreHow to Measure Employee Engagement

Do you need to measure employee engagement? In this post, we offer more information about various metrics and which ones can help you and your team thrive.

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25 Strategic Pediatric Nurse Interview Questions

Read More25 Strategic Pediatric Nurse Interview Questions

Pediatric nurses play a special role in healthcare for children and young patients. Asking these 25 strategic interview questions will ensure you hire the best possible pediatric nurse candidate for your facility.

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9 Best Financial Analyst Interview Questions

Read More9 Best Financial Analyst Interview Questions

The best way to ensure you're hiring the right financial analyst is to give them specific questions. Here are some you can use to evaluate the top candidates.

The Pros & Cons of Different Types of Interview Formats

Read MoreThe Pros & Cons of Different Types of Interview Formats

There are several different types of interviews, each with their own pros and cons. We cover the key types of job interviews to consider as a manager.

The Future of Hiring: How Technology Is Reshaping Recruitment

Read MoreThe Future of Hiring: How Technology Is Reshaping Recruitment

Discover the different ways technology is transforming the hiring process and get valuable tips for embracing the future of hiring.

7 Careers for an Enneagram Type 6

Read More7 Careers for an Enneagram Type 6

The Loyalist is motivated by a desire for security and support. Consider these Enneagram Type 6 careers that could fulfill those traits.

How to Create a Successful Return-to-Work Program

Read MoreHow to Create a Successful Return-to-Work Program

Are you concerned about employees returning to the office after an absence? Here, we offer some ideas about return-to-work programs and how they help.

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