Brita Long

Content Optimization Manager

LinkedIn

About Brita Long

Brita Long is more than a writer—she’s a storyteller, trying to make the world a better place one day (and one article) at a time. 

She started at Insight Global in 2022 as a senior SEO copywriter, primarily working on blog content. In 2024, after identifying a need for more strategic content marketing, she pivoted into her current role as the content optimization manager. In this role, she partners across teams to activate content on owned platforms, and she collaborates with other members of the content team to repurpose existing content.

Brita is also a member of the Women’s Leadership Council, PRIDE, and ADAPT, serving as the 2025 communications lead for ADAPT. She also successfully completed the rigorous 2024-2025 Future Leaders program at Insight Global.

Outside of work, Brita enjoys spending time with her family, reading, writing, and traveling.

Education

B.A. History and French, Furman University

Specializations

  • Company Culture
  • Belonging
  • Energy & Utilities

Articles by Brita Long

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4 Reasons Houston is Critical to the Oil & Gas Industry

Read More4 Reasons Houston is Critical to the Oil & Gas Industry

Ever since the nearby discovery of oil in 1901, Houston, Texas has dominated the oil and gas industry. Nicknamed the “Energy Capital of the World,” Houston plays a crucial role…

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Hiring an Automotive Engineer: Job Description, Pay, and More

Read MoreHiring an Automotive Engineer: Job Description, Pay, and More

Are you hiring for an automotive engineer? Finding top talent starts with writing a strong job description. Learn how to do that, plus which skills to assess, in this helpful hiring guide.

How to Boost Employee Retention in the IT Industry

Read MoreHow to Boost Employee Retention in the IT Industry

Do you need to solve your IT attrition problem? Learn why attrition in tech is an issue, plus get practical solutions to solve for it.

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Lauren Tunnell: Building Relationships is the Core of Being a Great TA Partner

Read MoreLauren Tunnell: Building Relationships is the Core of Being a Great TA Partner

In this thought leadership interview, Lauren Tunnell explains why it's critical for staffing agencies to develop relationships with TA partners. Tunnell is the VP of Direct Placement for Insight Global.

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Healthcare Staffing: Front Lines and Back Offices

Read MoreHealthcare Staffing: Front Lines and Back Offices

A successful healthcare organization is a team with front lines and back offices collaborating. Insight Global can help create both team and culture.

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4 In-Demand IT Skills (And How to Hire for Them)

Read More4 In-Demand IT Skills (And How to Hire for Them)

As tech evolves, your IT team needs to evolve too. Learn how to find the most in-demand IT skills and why they're important for your organization.

Forbes list of America's Best Employers 2024

Insight Global on Forbes List of America’s Best Recruiting and Temporary Staffing Firms 2024

Read MoreInsight Global on Forbes List of America’s Best Recruiting and Temporary Staffing Firms 2024

Insight Global has been recognized as one of America’s Best Recruiting and Temporary Staffing Firms 2024 by Forbes. “We are so appreciative of this recognition,” said Insight Global Chief Revenue…

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25+ Interview Questions to Ask Semiconductor Engineers

Read More25+ Interview Questions to Ask Semiconductor Engineers

Hiring semiconductor engineers? Here are 25+ insightful interview questions to help you identify the best candidate to propel your business forward.

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13+ Top Jobs in Manufacturing: From Entry-Level to Executive 

Read More13+ Top Jobs in Manufacturing: From Entry-Level to Executive 

Are you interested in a job in manufacturing? With all the recent technological innovations, there's an exciting career opportunity at all levels, from entry-level to executive.

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5 Tough Interview Questions for Hiring Managers to Ask

Read More5 Tough Interview Questions for Hiring Managers to Ask

A well-prepared candidate knows you’re going to ask questions during the interview, but expected questions often elicit expected answers. So how do you evaluate these candidates? By asking tough questions. Here are our top picks for what to ask and why.

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4 Tips to Future Proof Your Career in an AI-Driven World

Read More4 Tips to Future Proof Your Career in an AI-Driven World

Are you worried about the impact of artificial intelligence (AI) on your industry? Discover practical tips to keep your skills updated and relevant, even as the digital landscape changes.

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Hiring an Aerospace Engineer: Job Description, Pay, and More

Read MoreHiring an Aerospace Engineer: Job Description, Pay, and More

Explore everything you need to know when hiring an aerospace engineer, from job description to salary and key skills.

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