International Staffing & Professional Services Company in Thunder Bay, Ontario

? Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.? Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.? Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.? Develop hypotheses and execute A/B tests to validate personalization strategies (e.g., mobile view optimizations).? Work closely with content designers and UX designers to craft cohesive and personalized user experiences.? Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.? Analyze user data to identify segments such as app users without specific products, and tailor experiences accordingly.? Author user stories and support quality assurance processes in collaboration with internal developers, QAs, and design teams.? Drive personalization strategy by identifying testing opportunities and effectively communicating with partner teams.? Create and maintain a personalization roadmap, including target audiences, campaign goals, and delivery timelines.? Prioritize initiatives based on impact, feasibility, and stakeholder input.? Manage stakeholder relationships by securing buy-in through data-driven storytelling, expectation management, and project tracking.? Monitor live tests using Adobe Analytics and Salesforce Marketing Cloud to assess performance and optimize experiences.? Present findings and test results to internal teams and leadership to inform future strategy.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global’s Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Insight Global is seeking Senior Business Analysts with strong Wealth Management domain expertise to support front-office initiatives focused on client onboarding, account portfolio experience, and digital investment platforms. This role sits close to the business and requires deep understanding of investing concepts, trading, and product recommendation engines, with exposure to emerging AI-enabled initiatives. This is a highly visible role supporting initiatives that integrate wealth, retail, and digital channels, ensuring seamless client and advisor experiences.Key Responsibilities- Lead business analysis for wealth management front-office initiatives including integrating the experience on onboarding and account portfolio or AI-driven recommendation engines- Translate business needs into functional requirements, user stories, and process flows- Collaborate closely with technology, product, and architecture teams to ensure alignment- Support delivery in a hybrid Agile/Waterfall environment- Participate in sprint ceremonies, UAT planning, and stakeholder walkthroughsWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global’s Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Insight Global is hiring a Senior Business Analyst with deep Salesforce Financial Services Cloud (FSC) experience, ideally with an insurance domain background. This individual will be the first dedicated Salesforce BA on the team and will play a key role partnering with the business organization and the Salesforce technology team. This role supports initiatives across client onboarding, account and portfolio views, and integration, with increasing exposure to AI-driven capabilities.Key Responsibilities- Serve as the lead Business Analyst for Salesforce FSC initiatives- Gather and document functional and non-functional requirements- Translate business needs into Salesforce-aligned user stories and configurations- Support Salesforce solutions across:- Client onboarding- Account and portfolio management- Integration with retail platforms- Act as a key liaison between business, Salesforce technology teams, and vendors- Support delivery in a hybrid Agile/Waterfall environment- Participate in sprint planning, backlog refinement, UAT, and stakeholder demosWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global’s Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.