19 Social Recruiting Statistics Every Hiring Manager Should Know

Today’s hiring managers tend to use as many resources as possible when seeking top talent for key positions. Social media recruiting strategies offer yet another option to support and augment traditional recruiting strategies.

An increasing number of employers are relying on social media staffing and recruiting strategies to enhance and accelerate the hiring process.

In this blog post, we will discuss social statistics recruiting, Twitter and LinkedIn recruiting, and more, so we hope you’ll keep reading.

What is Social Recruiting?

Social recruiting is a strategy that involves using and relying on social media platforms, such as:

Instagram
Facebook
LinkedIn
Twitter
Reddit

They use these platforms to attract, engage with, and hire potential candidates for job openings. This increasingly popular strategy takes advantage of the widespread popularity and use of social media by individuals and businesses to connect with a larger, much more diverse pool of professional talent.

Social recruiting is a branch of recruitment marketing, which is the process of building and communicating a business’s brand and its employee value proposition, making it easier to attract and hire top talent. Insight Global uses all of this in our own recruiting and marketing efforts!

This discipline uses strategies and tools, such as social media platforms, forums, and job boards, to entice job candidates in the pre-applicant phase of recruiting.

When using social recruiting, employers find that they gain far more reach than solely using traditional job boards and career websites. It also allows employers and candidates to directly.

The Benefits of Social Recruiting

You can probably imagine some of the benefits of social recruiting, such as cost-effectiveness, engagement, and brand-building, but we’d like to offer a few more, including the following:

The opportunity to showcase company culture.
Interaction, communication, and engagement.
Access to analytics and insights on each social media platform.
An enormous reach, with social media platforms having millions or billions of active users.
A diverse range of candidates to organically help companies improve their diversity and inclusion efforts.

19 Social Recruiting Statistics

We have compiled 20 social recruiting statistics that highlight the importance of having a social media recruitment campaign.

73 percent of job seekers between the ages of 18-34 found their most recent job through social media.
Overall, 79 percent of job applicants use social media in their job search efforts.
In 2021, Score.org reported that 77 percent of businesses have social media accounts that they use to reach customers.
84 percent of organizations are recruiting through social media.
56 percent of recruiters say they find their best candidates on social media.
At least 58 percent of U.S. consumers use social media to follow brands, and consumers with the right skills and backgrounds can become ideal job candidates and employees.
80 percent of employers report that social recruitment helps them find and attract passive candidates.
46 million students and recent graduates have LinkedIn accounts and use the platform regularly, while 90 percent of recruiters report that they search for candidates on the platform.
71 percent of hiring managers agree social media is a great tool to find candidates.
A 2020 Harris poll found that 67 percent of employers use social media websites to research potential job candidates.
70 percent of managers report successful hiring through social media recruiting efforts.
40 million individuals search for jobs on LinkedIn weekly.
39 percent of employers target specific audiences, using hashtags, for example.
Per a CareerArc Future of Recruiting Study, 26 percent of job seekers report that diversity, equity, and inclusion messages from employers on social media inspire them to apply.
82 percent of employees are aware of and consider an employer’s brand and reputation before applying, which is a seven percent increase over the past several years.
The top technology software investments are a priority for recruiters and involve social media recruiting, with 41 percent of recruiting firms reporting they increased these investments in 2021.
According to Jobvite, 72 percent of recruiters report LinkedIn as their top social media platform for job listings, with Facebook at 60 percent, Twitter at 38 percent, Instagram at 37 percent, and Glassdoor at 36 percent.
Jobvite also noted the channels that attract and source the highest quality candidates, with LinkedIn at the top of the list with 67 percent, Facebook with 34 percent, Glassdoor with 24 percent, Instagram with 23 percent, and Twitter with 21 percent.
42 percent of passive candidates like or share job opportunities on social media.

Need Help Finding Candidates?

We hope the information we provided helps you in your journey toward developing your own social recruiting plan. Our Insight Global team believes in the power of social media for recruiting, and we would love to show you how to harness that power to get the best possible candidates for positions.