Blog

10+ Certifications to Boost Your Marketing Career

In any industry, hands-on experience and real-world successes are essential for landing a job. However, certifications can give you a leg up in a competitive job market by validating your skills, especially if you’re still early in your career.

For employers scanning resumes, certifications serve as a trusted indicator of your qualifications. This is especially true in marketing, where new tools, platforms, and strategies are constantly emerging.

So, what are some of the best marketing certifications to get? Keep reading to discover some of the best options in content marketing, SEO, email, and more.


RELATED: 7 Common Resume Mistakes (& How to Address Them)


Top Marketing Certifications for Beginners

Google’s Fundamentals of Digital Marketing 

This certification from Google offers a comprehensive introduction to digital marketing, and it’s free to complete with a Google account. The course consists of 24 modules covering topics like building web presence, SEO, content marketing, email marketing, measuring and analyzing web traffic, and much more. It takes around 40 hours to complete.

Google Analytics Certification

Keeping up with the latest marketing trends is essential for any marketer, but tracking and analyzing campaigns is just as important. How can you be sure your strategies are working? And how will you prove that to your manager or CEO? You need clear data to back up your results and demonstrate your impact, making data analytics and reporting essential skills for marketers.

Google Analytics is a powerful tool for tracking website traffic, campaign data, and user behavior, and it’s what most marketers rely on to gain insights into their campaigns.

The Google Analytics Certification is free to earn and teaches users how to best use the platform to gather valuable insights, track performance, and make data-driven decisions to optimize marketing efforts.

Google Ads Certifications

Google Ads is an advertising program that allows businesses to create and display online ads on Google’s search engine results pages. It’s a highly effective marketing tool that drives sales for businesses with an online presence.

Earning certifications in Google Ads can enhance your skills in paid advertising and demonstrate expertise in using the tool to drive revenue.

Each certification covers a different aspect of Google Ads, allowing you to specialize in different ad types and strategies, including:

  • Google Ads Apps Certification—Covers creating and optimizing app campaigns to drive business impact by enhancing user discovery and engagement.
  • Google Ads Measurement Certification—Focuses on tracking and analyzing the success of Google Ads campaigns using tools like Google Analytics.
  • AI-Powered Shopping Ads Certification—Covers creating AI-driven shopping campaigns that optimize product ads for better performance.
  • Google Ads Creative Certification—Explores how to design engaging and effective ads for Google’s advertising networks.
  • Google Ads Display Certification—Provides expertise in display ad strategies for reaching audiences on the Google Display Network.
  • Google Ads Search Certification—Guides you in creating and optimizing search ads to appear on Google’s search engine results pages.
  • Grow Offline Sales Certification—Shows how to leverage Google Ads to drive in-store visits and develop offline sales strategies.
  • AI-Powered Performance Ads Certification—Teaches how to use AI to optimize ad targeting and performance.
  • Google Ads Video Certification—Focuses on creating impactful video ads, particularly for YouTube, to drive brand awareness and engagement.

HubSpot Academy Certifications

HubSpot is a customer relationship management (CRM) platform that provides software, tools, and resources to help businesses grow through inbound marketing, sales, and customer service. HubSpot Academy, the platform’s educational resource, offers free online certification courses designed to equip users with skills, industry knowledge, and insights into using the HubSpot platform.

Here’s a quick overview of some popular HubSpot certifications:

  • Content Marketing—This course teaches small business owners and content marketers how to create shareable content (videos, blog posts, and more), organize and promote it, analyze its impact, and drive conversions. It’s free and includes nearly nine hours of lessons led by experienced digital marketers.
  • Social Media Marketing—HubSpot’s Social Media Marketing Certification Course teaches small business owners and beginner social media marketers how to use popular social media platforms to grow their business, create and promote content specifically for these platforms, measure the return on investment from social media efforts, and more. This free course includes over five hours of content and 29 quizzes.
  • Email Marketing—This course is a great resource for beginner marketers to learn the basics of email marketing, including the importance of audience segmentation and contact management, as well as how to improve emails through testing. People who earn this certification will also learn automation tactics for email campaigns and the role that copy and design play in the effectiveness of an email marketing strategy.
  • SEO—Search engine optimization is essential for any business with an online presence. HubSpot’s SEO Certification Course covers how search engines crawl, index, and rank pages, how to optimize SEO strategies for high-ranking content, and how to track key metrics using tools like HubSpot and Google Analytics.

READ NEXT: 30+ Marketing Interview Questions


Get Hired in Marketing with Insight Global

While certifications aren’t the only ticket to landing your dream marketing job, they’re still valuable, especially for beginners. They’re a stamp of validation that proves you’ve mastered specific tools, platforms, or techniques essential to the field.

Keep in mind that the best certifications will depend on the area of marketing you want to pursue—whether it’s email marketing, SEO, paid advertising, or something else. If you’re early in your career and looking for a role that offers diverse responsibilities, consider a general marketing certification to build a strong foundation across multiple areas. As your career progresses, you can then explore more niche certifications to deepen your expertise.

Certified and ready to get hired? Head over to Insight Global’s job board today.