Building an AI Adoption Engine for a Global Pharma Enterprise 

The Client 

A U.S.-headquartered global healthcare and life sciences organization operating across pharmaceuticals, biotechnology, and medical technologies. They manage complex, regulated workflows across research, operations, and corporate functions, supported by a large and distributed workforce. 

With a strong foundation in digital workplace tools, the organization had already introduced enterprise AI capabilities across its environment. Our work focused on bringing consistency and visibility to how those capabilities were being used across the business. 

The Challenge 

AI capabilities were made broadly available—licenses for more than 100,000 users throughout the enterprise—creating new opportunities to improve productivity and streamline work across functions. But it was clear that the availability of a license wasn’t enough to drive adoption across a complex, global operation.  

As adoption began to grow, it became clear that different groups and functions were exploring different use cases, and usage was inconsistent. Leadership was looking for a clearer view into how adoption was progressing, where it was delivering the most value, and emerging issues that could be addressed.   

The opportunity was to bring greater alignment to these efforts—establishing a structured approach to identifying use cases, guiding adoption across roles, and tracking how usage connected to business workflows. 

The Solution 

Insight Global worked with our client to design and implement an Enterprise Copilot Adoption and Readiness framework focused on clarity, alignment, and repeatability across 9 enterprise cohorts. 

The approach centered on three areas: 

• Governance to define how use cases are identified, evaluated, and prioritized 

• Adoption and change to bring consistency to engagement across teams 

• Value measurement to establish a shared view of how adoption is progressing 

Through working sessions with stakeholders across business and technology functions, we helped translate broad access into a more coordinated approach aligned to how work is performed across the organization. 

How We Changed the Game 

Insight Global introduced a more structured way to guide and manage adoption across the enterprise. 

This included: 

• Identifying and documenting high-value use cases aligned to existing workflows 

• Creating a centralized use-case backlog to support prioritization and coordination 

• Defining success measures using an established value framework to support visibility and tracking 

• Structuring rollout efforts around roles and functions to improve relevance across teams 

• Developing enablement and communication plans tailored to how different groups operate 

This brought greater consistency to how adoption was approached, while maintaining flexibility for different parts of the business. 

The foundation also supports continued evolution as new capabilities and more advanced use cases are introduced over time. 

Outcomes and Impacts 

With a more structured framework in place, the organization is better equipped to guide adoption across teams and functions: 

• A defined approach for identifying, prioritizing, and advancing AI use cases 

• Improved visibility into usage patterns across the organization 

• More consistent engagement supported by targeted enablement 

• A clearer connection between tool usage and business workflows 

• Reduced variability through role-aligned guidance and communication 

This provides a more coordinated and sustainable approach to adoption over time. 

The Insight Global Difference 

Insight Global brings a practical, execution-focused approach to enterprise initiatives like this. 

We help organizations establish clear structures for how work progresses, from defining priorities to enabling teams and tracking outcomes. The focus is on creating alignment across stakeholders and ensuring that programs can be maintained over time within the organization. 

How We Did It 

This engagement was delivered within the client’s existing Microsoft ecosystem, including collaboration tools, reporting platforms, and extensibility capabilities. 

The focus was on strengthening how those tools were used—supported by governance, enablement, and measurement—rather than introducing new systems. 

Areas of Expertise 

• Enterprise AI adoption and readiness 

• Use-case identification and prioritization 

• Change management for technology initiatives 

• Adoption measurement frameworks 

• Modern workplace transformation 

Our People Approach 

The program was designed to align with how teams operate across the organization. Working sessions, enablement materials, and communication strategies were structured around roles and functions to support consistency across different groups. 

This approach allowed the organization to guide adoption in a way that reflects both shared priorities and functional differences. 

Ready to Elevate Your Business? 

Insight Global works with organizations to bring structure and clarity to enterprise initiatives—helping teams align on priorities, enable adoption across functions, and maintain visibility into progress over time.