Influencer Program Manager

We are seeking a full-time Influencer Program Manager to support the Social & Influencer team in building and delivering best-in-class creator campaigns for Minecraft. In this role, you will partner closely with the Influencer Lead and broader marketing teams to execute influencer strategies that drive awareness, engagement, and fandom participation across key beats throughout the year.

The Influencer Program Manager will play a critical role in day-to-day influencer operations, including creator outreach, campaign planning and execution, talent logistics, partner communications, and performance reporting.

We are seeking an energetic, highly organized self-starter with strong communication skills, deep familiarity with gaming creators, and an understanding of how influencer ecosystems drive culture and community growth.

SCOPE OF WORK
Support planning and execution of influencer campaigns and creator activations aligned with Minecraft’s franchise strategy, game drops, and major cultural moments.
Partner closely with the Head of Influencer, Head of Affiliate, Social team, Integrated Marketing, Product Marketing, Consumer Products, Beyond the Game team, and external partners to translate campaign priorities into clear creator-focused plans and deliverables.
Manage day-to-day influencer program operations, including creator outreach, contracting workflows, briefing, scheduling, and ongoing communications.
Maintain a strong understanding of the Minecraft creator ecosystem, platform trends, and emerging communities across YouTube, Twitch, TikTok, Instagram, and beyond.
Help identify and recommend creators that align with Minecraft’s brand values, audience goals, and campaign needs, including both top-tier and rising talent.
Coordinate campaign logistics such as content timelines, asset delivery, approvals, and launch support to ensure smooth execution across multiple stakeholders.
Support creator engagement opportunities tied to tentpole moments such as live events, multiplayer activations, Marketplace partnerships, and sponsored programming.
Track and interpret influencer campaign performance, contributing to reporting dashboards and post-campaign recaps while using insights to optimize future activations.
Ensure creator partnerships feel authentic, community-first, and aligned with Minecraft’s tone, values, and player expectations.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

2+ years of experience in influencer marketing, creator partnerships, or talent-driven campaign execution within gaming, entertainment, or consumer brands.
Strong knowledge of Minecraft and familiarity with the Minecraft creator ecosystem is strongly preferred.
Experience managing influencer activations for video game publishers, gaming platforms, esports organizations, or similar consumer-facing entertainment brands is strongly preferred.
Deep understanding of creator platforms and content ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging social channels.
Proven ability to manage multiple creator workstreams at once, including outreach, briefing, scheduling, deliverables, and campaign timelines.
Ability to build strong relationships with creators, agencies, and external partners while ensuring campaigns remain authentic and community-first.
Ability to influence without authority and collaborate effectively across cross-functional teams, including Social, Product Marketing, Creative, Legal, and external stakeholders.
Experience with influencer performance reporting, campaign measurement, and translating results into actionable insights (platform analytics experience preferred).
Comfort working within operational systems including Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.
Strong written and verbal communication skills, including experience drafting creator briefs, outreach messaging, and campaign documentation.
Excellent organizational skills, attention to detail, and ability to adapt quickly in a fast-moving, culture-driven environment.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.