Job Description
As a vital member of our Global Integrated Marketing team, you will play a crucial role in transforming our product and platform capabilities into compelling integrated marketing efforts. Your day-to-day responsibilities will involve developing targeted solutions and personas that resonate with our diverse audience. You will collaborate closely with global campaign managers and global media PR managers to ensure cohesive and impactful messaging across various channels. This includes guiding the messaging on our website, orchestrating global campaigns, and optimizing paid media strategies. Your expertise will help shape the narrative that drives our brand forward and engages our global community.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
2+ years enterprise content marketing experience (preferably B2B or agency)
Examples: ebooks, web graphics, infographics, email campaigns, etc
Ability to plan and execute marketing campaigns
Experience in conducting market research and analysis
Skills in tracking and reporting campaign effectiveness
Ability to collaborate with sales team to align strategies
Experience utilizing AI tools for marketing content in enterprise environment
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.