Job Description
The Commercial Content Strategist is responsible for defining how content supports commercial marketing objectives across integrated campaigns, customer journeys, and priority growth initiatives. Working closely with Demand Generation, Growth Marketing, Media, and Digital teams, this role develops content strategies, messaging frameworks, and personalization approaches that connect customer challenges with business outcomes.
The ideal candidate is an experienced B2B marketer who combines strategic thinking with data-driven decision making. They leverage persona insights, customer journey mapping, and performance analytics to develop relevant content experiences across channels and continuously optimize content effectiveness. This individual partners across functions to ensure content is aligned with audience needs, marketing priorities, and business goals.
Day To Day
• Define and execute content strategy across the customer lifecycle
• Build messaging frameworks for various audience segments
• Conduct content audits and identify content gaps
• Create content roadmaps aligned to marketing priorities and business goals
• Partner with Demand Gen and Growth Marketing teams on campaign strategy
• Drive content personalization initiatives
• Develop nurture content and customer journey experiences
• Analyze content performance, engagement, conversion, and SEO metrics
• Present content recommendations and optimization strategies to stakeholders
• Collaborate cross-functionally to ensure messaging consistency across channels
• Continuously improve content effectiveness through testing and data analysis
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• 8+ years of experience in content strategy, digital marketing, demand generation, or commercial marketing
• Strong B2B marketing background
• Experience building content strategies across the full customer journey (Awareness → Consideration → Conversion → Retention → Expansion)
• Experience developing messaging frameworks for multiple audience segments/personas
• Customer journey mapping and persona development experience
• Strong analytics background with ability to measure and optimize content performance
• Experience partnering with Demand Generation, Growth Marketing, Digital, Product Marketing, and Media teams
• Experience creating content roadmaps, editorial calendars, and strategic messaging plans
• Familiarity with SEO/SEM and digital content optimization
• Strong stakeholder management and cross-functional communication skills
Nice to Have Skills & Experience
• Enterprise technology or technology marketing experience
• Experience marketing to SMB, Mid-Market, Enterprise, and Channel/Partner audiences
• Personalization strategy experience
• Experience with nurture campaigns and marketing automation
• B2B hardware, SaaS, or commercial solutions marketing experience
• Experience managing content for large corporate websites
• Experience using audience segmentation and behavioral data for targeting
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.