As the Influencer and Affiliate Marketing Specialist, you will develop and execute influencer and affiliate strategies that align with our brand's goals and drive engagement and growth. You will work closely with cross-functional teams, including marketing, social media, product, and sales channels to be able to identify and collaborate with key influencers and affiliates to create impactful campaigns. The ideal candidate is creative, strategic and understands digital marketing trends and influencer culture.
Responsibilities:
* Develop and execute Influencer & Affiliate marketing strategies and creative campaigns
* Identify and build relationships with prominent Influencers/Affiliates and thought leaders
* Attend relevant events for networking and business purposes
* Track and report program efficiency relevant to KPIs
* Maintain and nurture VIP affiliate relationships
* Research relevant industry experts, competitors, target audience and users
* Brainstorm new, creative approaches to influencer and influencer campaigns
* Keep abreast of emerging trends, technologies and influencers
* Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
* Understand that in this role, you are representing our brand, and must be able to create, maintain and develop relationships with respect and uphold our company values at all times.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
https://insightglobal.com/workforce-privacy-policy/ .
* Bachelor's Degree in Marketing, Communications, PR, or similar
* 2+ years of experience directly managing affiliate/influencer programs
* Experience creating outreach campaign strategies, preferably in an ecommerce setting
* Knowledgeable with influencer and affiliate platforms, such as Grin, Impact, LTK, Cake, etc.
* Knowledgeable with analytical tools, such as Shopify, GA4, or other BI Tools
* Background with a variety of social media platforms, such as Meta and Instagram
* Background working with health and wellness product influencers/affiliates
* Experience dealing with high level influencers who work with big brands and ecommerce sites
* Strong Sales acumen
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.