Job Description
The Product Marketing Specialist will develop and execute go-to-market strategies, brand messaging, and marketing plans for the client’s technology products. This role requires a strong understanding of customer needs, competitive landscape, and market trends to drive product adoption and awareness across client members. The specialist will collaborate cross-functionally with product, sales, and account teams to deliver impactful marketing materials and measure campaign effectiveness.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• Bachelor’s degree required
• 5+ years in product marketing or related field
• Strong communication, collaboration, and strategic thinking skills
• Ability to translate technical products into compelling messaging
• Experience in healthcare technology or IT marketing preferred
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.