Sr. Conversational Designer

We are seeking a Content Designer to support AI-driven experiences for a Big 5 banking client. This role goes beyond traditional UX writing and focuses on shaping how AI-powered products behave, respond, and guide users through language.
You will partner closely with product, design, engineering, data, and compliance teams to deliver clear, consistent, and low-risk conversational experiences within a regulated financial environment. The ideal candidate is highly collaborative, systems-oriented, and comfortable working in ambiguity.

Responsibilities
• Design and deliver conversational experiences where language acts as the primary interface (e.g., chatbot / AI assistant interactions)
• Create structured response patterns, prompts, and reusable conversation frameworks to support scalable AI behavior
• Define and evolve voice, tone, and behavioral guidelines for AI-driven interactions
• Build and apply content guardrails to manage risk, ambiguity, and compliance in regulated financial scenarios
• Collaborate with product, engineering, data, and legal teams to ensure safe, accurate, and aligned AI outputs
• Translate complex financial concepts into clear, actionable, client-facing language
• Write and structure content across experiences, including AI responses, UI copy, onboarding flows, and help content
• Apply content design principles and plain language standards, ensuring alignment with WCAG accessibility guidelines
• Contribute to content systems, including patterns, taxonomy, and knowledge structures for reuse across multiple journeys
• Partner with UX Research to test and validate conversational experiences and iterate based on insights
• Participate in Agile ceremonies, design sprints, and ideation sessions to ensure content is integrated early in the design process
• Maintain and evolve content within design systems (e.g., Figma, Zeroheight), ensuring consistency across platforms
• Support content governance, including version control, stakeholder alignment, and backlog prioritization
• Track and evaluate content performance, including quality and effectiveness of AI-generated responses
• Advocate for content design best practices and responsible AI principles (clarity, transparency, user trust)

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 4–6+ years of experience in Content Design / UX Writing
• Experience designing conversational, system-driven, or AI-assisted content experiences
• Strong ability to reduce ambiguity and risk through precise, structured language
• Experience working in Agile teams, specifically with product, engineering, and technical stakeholders
• Strong understanding of content systems (patterns, reuse, scalability) vs. one-off UI writing
• Proficiency in Figma and working within design systems
• Strong collaboration skills with cross-functional stakeholders and ability to adapt to different working styles
Strong communicator; dependable and proactive in driving clarity around user needs, business objectives, and content behavior

• Experience designing for Conversational AI (chatbots, virtual assistants, prompt/response design)
• Experience building content frameworks, taxonomies, or reusable conversation patterns
• Financial services or regulated environment experience
• Journey mapping experience, specifically for end-to-end conversational or AI-driven journeys
• Previous technical writing experience
• Experience defining content guardrails, evaluation criteria, or quality frameworks
• Wealth product experience (trading platforms, InvestorLine, etc.)

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.