Who Can Apply
- Candidates must be legally authorized to work in Canada
Job Description
Insight Global is seeking a highly skilled SEO and CRO Specialist to support a banking customer's Global Asset Management (GAM) initiatives within their Marketing line of business. This role is critical in optimizing user journeys and conversion performance, and requires someone who can communicate effectively with diverse audiences while driving both content and technical strategies.
Key Responsibilities:
• Lead and manage SEO and CRO strategies for our GAM website, ensuring alignment with business goals.
• Coordinate with cross-functional teams to create and optimize content, implement A/B testing, and drive measurable results.
• Collaborate with different business lines to bridge gaps in content strategies and keyword ownership.
• Present performance and optimization strategies clearly and warmly to demanding stakeholders.
• Conduct journey analysis and provide recommendations for both onsite copy optimizations and offsite linking opportunities.
• Implement technical SEO adjustments, leveraging the content management system to expedite changes and improvements.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• Proven experience in SEO and CRO with strong technical and analytical capabilities
• Must have a strong understanding of end‑to‑end customer journeys and the ability to engage different audiences through tailored content and technical strategies.
• Excellent communication skills with the ability to engage and present to a variety of audiences.
• Comfortable working autonomously while collaborating effectively with remote partners.
• Strong ownership mindset with the ability to deliver clear, strategic insights.
Nice to Have Skills & Experience
• Experience with financial or banking product management is an asset but not required.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.