Job Description
A large software and gaming company is looking for a remote (EST or CST) Associate Marketing Manager. This person will serve in a marketing support role on the Studios Marketing Team, executing marketing campaigns and go to market plans for studio related partnerships, including but not limited to anime, film, TV, comics, games and more. This person will assist in designing, executing marketing campaigns that engage the existing community and new players. The ideal candidate knows how to excite and engage players in an authentic way, using IP content and events to drive business goals.
In this role you will
● Drive and execute go to market plans for various campaigns across first party portfolio
● Collaborate with marketing + game + creative teams to bring campaigns to life that excite our players.
● Identify and take ownership of tasks in order to ensure the success of the project or marketing campaign
● Coordinate with internal and external partners including IP & First Party to present marketing plans and identify asks or feedback
● Lead the charge with all internal and external IP Partner teams to maintain alignment on priority work, manage milestones or action feedback during project lifecycles.
● Communicate information or updates quickly and succinctly to internal stakeholders and other departments
● Be resourceful and guide solutions with minimal oversight, but also know when to escalate problems to leadership for support
● Encourage and help maintain a positive, upbeat, and professional environment
● Lead day-to-day engagement with external partners on the marketing elements of
each partnership, including learning, then evangelizing partnersʼ objectives, then
ensuring that all campaign elements reflect them, along with key brand and legal
guidelines
Details That You Will Assess Include:
● Delivery Dates; tracking whether the assigned project is on track and identifying any
tasks that need completing or any blockers that would delay the project/campaign.
● Communicating any feedback or changes on the project to internal teams or relevant
stakeholders and partners
● Creating go to market plans to present to internal stakeholders or partners for
visibility and approval
● Ensuring marketing campaigns are aligned with goals and internal policies
● Creating/executing on briefs for assets, copy, or additional elements that are needed for a specific campaign
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
●2-4 years of marketing experience executing on GTM's and working with external partners doing the day-to-day coordination.
●Experience in gaming working with external partners and ideally having worked with entertainment clients.
●Understands and has played Fortnite
● Partnership management experience and experienced working with licensed IP
● Experience with social content creation
● Excellent communication skills across cross-functional teams and third-party partners
● Excellent presentation skills to communicate plans to partners or internal teams
● Organizational skills to balance priorities and workload on individual projects
● Ability to seek out any and all information needed to complete projects successfully
● Natural ability to work collaboratively across teams to lead cross-functional engagement as needed
● Self-starter to ensure projects or tasks are completed from start to finish whilst seeking support from wider team members as needed
● Able to work pro-actively and independently in a fast-paced, deadline-oriented environment to meet deliverables
● Excellent written and verbal communication skills - Understanding of the distinctions between navigating internal needs and external partner needs
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.