Product Designer (Personalization)

Insight Global is seeking a Product Designer that will advance our Big 5 Banking client's digital personalization strategy by designing user-centric experiences informed by data, search intelligence, and audience behavior. This position is responsible for developing scalable, consistent, and accessible design solutions that leverage AI-enhanced search, SEO frameworks, and geo-based insights to deliver increasingly relevant digital interactions.

The ideal candidate brings a strong foundation in experience design, demonstrates curiosity about emerging technologies, and possesses the ability to translate complex personalization logic into clear and intuitive interfaces. This role requires a disciplined design approach, attention to detail, and the ability to collaborate effectively within a cross-functional digital environment.

Key responsibilities

· Works independently, or with oversight from more senior product designers, on product design projects that are concisely defined or contain limited unknowns
· Applies best practices related to of AI-driven search, SEO-aligned information architecture, and GEO-aware design to inform design strategy and execution
· Collaborates effectively with cross-functional working teams
· Works on technical problems with small to large scope, asks questions to confirm and validate requirements to execute on deliverables
· Works on design problems with relatively small scope and asks questions to ensure they have all relevant information to create solutions
· Works closely with business partners on definition for ongoing projects
· Designs thoughtful, detailed end-to-end solutions
· Identifies appropriate deliverables for different stages of work
· Understands product development lifecycle and phases, as well as broader context of solutions
· Manages workload effectively across multiple projects
· Demonstrates understanding of broader organizational context and goals
· Proactively seeks and incorporates feedback from research, team and partners.
· Can coordinate efforts to ensure a good outcome
· Consistently produces designs with a high level of polish and sophistication
· Presents in a clear, confident manner, communicating decision-making rationale to team members and cross-functional stakeholders
· Shares skills and learnings with other team members
· Delivers clear and concise creative direction and feedback to other designers on the team
Participate in team activities and actively share their work and learnings
The ideal candidate brings a strong foundation in content strategy and UX writing, demonstrates curiosity about emerging technologies, and has the ability to translate complex personalization logic into straightforward, intuitive, and human‑centric content. This role requires exceptional attention to detail, structured thinking, and the ability to
collaborate effectively within a multidisciplinary digital environment.

Key responsibilities
• Works independently, or with oversight from more senior content designers, on
• content design projects that are concisely defined or contain limited unknowns.
• Collaborates effectively with working teams
• Works on technical problems with small to large scope, asks questions to confirm
• and validate requirements to execute on deliverables
• Works on content problems with relatively small scope/requirements? and asks
• questions to ensure they have all relevant information to create solutions
• Able to improve existing content by ensuring writing complies with technical input
• constrains and design module builds within our Content Management System
• (CMS) with a focus on accessibility.
• Self-managed to execute on content QA process and procedures and content
• intake management by following content authorship roles and responsibilities
• Can produce well-crafted content deliverables that meet stated requirements
• Able to iterate rapidly, create multiple solutions
• Strong attention to detail in using correct grammar, consistency, and following
• defined content guidelines
• Self-directed and meets deadline
• Listens to feedback and incorporates it appropriately with help from mentors /
Managers
• Works effectively with PM, content, design, development and other cross-functional partners to understand problem, goals and arrive at best solution
• Can solicit, weigh and integrate diverse feedback from multi-disciplinary
stakeholders
• Clearly communicates decision-making rationale to team members
Participate in team activities and actively share their work and learnings


We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

· 3+ years product/UX design experience
· Product design for web
· SEO experience
· Accessibility WCAG 2.1
· Headless CMS experience (Sanity, Drupal, Contentful)
· Experience using AI tools for content design (Co-Pilot, ChatGPT, other LLM)
· Proficiency in Figma
· Agile delivery experience
· Strong collaboration skills across diverse stakeholder groups
Excellent communication skills; dependable and proactive in driving clarity about user needs and business objectives

· Lottie animation experience
· Personalization
· Contentful CMS experience specifically
· Jira and Confluence
GEO - Generative Engine Optimization - geolocation aware design

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.