Job Description
We are seeking a Senior Email Marketing Specialist to guide the strategic planning and execution of
email programs that drive customer engagement and business results. This role will focus on developing
and optimizing email strategies across campaigns, automations, and journeys, translating marketing
objectives and customer insights into effective messaging, targeting, and lifecycle approaches. The
Senior Email Marketing Specialist will partner closely with stakeholders to guide campaign direction,
oversee quality assurance and approvals, and ensure timely, accurate deployment through Salesforce
Marketing Cloud Engagement. The ideal candidate brings 4+ years of hands-on experience managing
and evolving email programs, a strong understanding of HTML/CSS and Marketing Cloud Automations
and Journeys, and a collaborative, strategic mindset. Experience with AMPscript, Server-side JavaScript,
and/or SQL is preferred.
Responsibilities
• Understand Marketing Cloud Engagement and industry best practices related to email
development
and deployment
• Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations
• Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when
additional review is required
• Build/update/maintain AMPscript/SSJS within dynamic campaigns
• Build/maintain Marketing Cloud Engagement Automations and Journeys
• Help assess risk and impact on the existing systems that may arise due to any requirement or
functional change
• Comfortably handle change requests and provide quick and efficient solutions
• Provide level of effort estimates and assist with prioritization of tasks
• Knowledge of data management using Data Extensions and SQL strongly preferred
• Partner with marketing stakeholders to translate campaign goals and customer insights into
effective email strategies, including audience targeting, messaging, and journey design
• Represent the Email team as a subject matter expert on email marketing, email development, and
Marketing Cloud Engagement capabilities
• Work with other team members to implement/execute best practices and department processes
• Proactively contribute to the ongoing optimization of email programs through recommendations on
content strategy, cadence, testing approaches, and personalization
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
Bachelor’s degree or higher in Computer Science or an equivalent amount of relevant experience
including design, development and testing
• 4+ years of hands-on, email campaign management experience
Experience creatign email campaigns with HTML and SQL
• Ability to communicate clearly and display a high level of professionalism, including the ability to
work with cross-functional teams
• Solid written and verbal communication skills
• Ability to learn new technologies quickly and create improved efficiency
• Ability to work independently at times on multiple tasks while remaining organized
• Marketing Cloud Engagement certifications preferred, but not required
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.