Job Description
Day-to-Day
- Partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels
- Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization
- Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations
- Design and run A/B tests and marketing experiments; analyze results and identify winning strategies
- Perform deep‑dive, ad‑hoc analyses to answer business questions such as why campaigns are under‑ or over‑performing
- Translate complex marketing and sales data into clear insights for marketers and leadership
- Work hands‑on in the data to debug issues, validate results, and improve data reliability
- Read out results, recommend optimizations, and support faster iteration and execution across teams
Key Responsibilities
- Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels
- Design and execute marketing experiments to measure incrementality and campaign impact
- Deliver recurring performance reporting and dashboards that support data‑driven decision‑making
- Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance
- Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms
- Perform hands‑on analytics related to SEM payback modeling and paid channel performance
- Support campaign optimization through data‑backed insights and experimentation results
- Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- 4–5+ years of experience in marketing, sales, or business analytics
- Strong, hands‑on SQL skills, including complex queries, joins, window functions, and CTEs
- Data Management: Snowflake preferred, Databricks or Spark accepted
- Direct experience with paid search, paid media, or performance marketing analytics
- Proven ability to independently dig into data and translate marketing questions into analytical approaches
- Experience building dashboards and visualizations with Tableau or Hex strongly preferred; Looker acceptable
- Strong business acumen and clear communication insights to non‑technical stakeholders
Nice to Have Skills & Experience
- Experience designing and analyzing incrementality tests or marketing experiments
- Familiarity with Salesforce lead and opportunity data
- Experience with modern analytics tooling (Hex, dbt, or similar)
- SaaS product or B2B analytics experience in a large‑scale technology environment
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.