Job Description
Insight Global is seeking an experienced Business Analyst to support Paid Media data enablement initiative for IQVIA a large pharmaceutical client out of Bangalore India. The resources will work with Marketing, IT teams and Paid Media data vendors to gather requirements, analyze data, create functional documentation, and support implementation of paid media data enablement.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
• 7+ years of Business Analysis experience supporting Data & Analytics projects.
• 2+ years of experience working with Paid Media Digital Marketing datasets in Analytics context.
• Strong expertise in requirements documentation, including BRD, FIA, FRS/FRD, business rules, data mapping, and test scenarios.
• Advanced SQL skills for data analysis, profiling, and validation.
• Understanding of dimensional data modeling concepts, including Facts, Dimensions, Primary Keys, and Star Schema design.
• Working knowledge of Microsoft Fabric, Power BI, Excel, and self-service analytics tools.
• Understanding of APIs based data exchanges, SFTP-based file exchanges, and analytics data ingestion concepts.
• Strong communication skills with technical and non-technical stakeholders.
• Pharmaceutical commercial data experience preferred. Hands-on experience working with data from USA paid media platforms such as:
o Google Campaign Manager 360 (CM360)
o Display & Video 360 (DV360)
o Search Ads 360 (SA360)
o Google Ads
o Meta Ads
o Microsoft Ads
o LinkedIn
o TikTok
o PulsePoint
o IAS
o Doximity
o Phreesia
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.