Digital Marketing Lead

Insight Global is looking for a Digital Marketing Lead to join a family owned financial services firm based in Birmingham Alabama. This role will report directly into the Marketing Director and be responsible for shaping how marketing channels are managed as the business continues to grow.
Responsibilities include:
Email Marketing (Lifecycle & Campaign Ownership)
- Own client and prospect email campaigns end-to-end
- Build and manage segment-based nurture campaigns
- Plan calendars, draft content, QA, deploy, and report
- Execute using Constant Contact and LeadCenter (LC)
- Deliver review-ready campaigns

Social Media Strategy & Execution
- Own monthly social content strategies and calendars
- Stay at least one month ahead, ideally two
- Create and write content using AI tools with sound judgment
- Schedule and publish content using native platforms and Sprout or Hootsuite
- Report on performance, audience behavior, and competitor trends

Paid Digital Marketing (Hands-On Required)
- Manage paid social campaigns directly
- Own targeting, budget pacing, creative coordination, and optimization
- Read performance data and adjust accordingly
- Transition into SEM ownership after demonstrating business understanding and best practices

AI-Enabled Content Creation
- Use ChatGPT as a thought partner, not a search engine
- Build and maintain projects and personas
- Accelerate drafting while applying human judgment

Project & Campaign Execution
- Manage projects in Monday.com
- Own timelines, dependencies, and follow-through
- Surface risks early and ensure on-time delivery

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

- 3–5+ years of hands-on digital marketing experience
- Proven ownership of email, social, and paid digital campaigns
- Experience with marketing automation, social scheduling, and project management tools such as HubSpot, Marketo, or similar.
- Comfort operating in regulated or compliance-aware environments

- Experience managing a website

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.