Content Lead

Position Overview
Insight Global is seeking a Content Lead to support one of our retail clients' Digital Marketing Experiences (DMX) organization. This role will lead end-to-end digital content production for high-visibility campaigns, categories, and business initiatives while serving as a strategic partner to Marketing, Creative, Production, and Publishing teams.
The ideal candidate is a seasoned Digital Producer with exceptional organizational skills, strong stakeholder management capabilities, and a passion for building efficient, effective content production processes.
Responsibilities
• Lead end-to-end digital content production across multiple campaigns, business priorities, or category portfolios.
• Partner with Digital Marketing stakeholders during campaign intake to develop content execution strategies, timelines, and delivery plans.
• Serve as the primary cross-functional and agency point of contact across Marketing, Creative, Production, and Publishing teams.
• Serve as the subject matter expert for digital content production workflows, campaign intake processes, and execution planning.
• Drive alignment across stakeholders to ensure campaign objectives, requirements, and deliverables are clearly defined and executed.
• Develop, manage, and oversee workback schedules, timelines, dependencies, production milestones, and resource planning activities.
• Develop upstream content production plans and ensure campaigns are appropriately resourced to support successful downstream execution.
• Leverage Airtable and related workflow tools to drive campaign visibility, resource planning, and delivery management.
• Partner early with Creative and Marketing stakeholders to ensure campaign resource needs, dependencies, and timelines are established well in advance of execution.
• Proactively identify risks, remove blockers, and resolve production challenges to keep campaigns on track.
• Provide strategic guidance and rapid issue resolution to ensure uninterrupted delivery across multiple campaigns and business priorities.
• Establish and optimize scalable content production workflows that support efficient, high-quality execution.
• Guide and mentor Content Coordinators while creating consistency across campaign planning and execution.
• Provide strategic recommendations around process improvements, resource planning, workflow optimization, and team effectiveness.
• Champion operational excellence and ensure campaign deliverables meet business objectives, quality expectations, and timeline commitments.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required Skills & Experience
• Bachelor's degree in Marketing, Communications, Business, Design, or a related field preferred.
• 5+ years of experience in digital production, content production, integrated production, project management, marketing operations, or related disciplines.
• Proven experience leading complex digital campaigns and cross-functional initiatives from intake through execution.
• Strong understanding of digital marketing ecosystems, content development processes, creative production workflows, and content delivery models.
• Experience developing resource plans, workback schedules, and execution frameworks for complex digital marketing initiatives.
• Demonstrated success managing multiple stakeholders and influencing decision-making within highly matrixed organizations.
• Demonstrated success leading content or digital production teams in fast-paced environments.
• Exceptional project management, communication, and organizational skills.
• Ability to thrive in ambiguity and adapt quickly within evolving business environments.
• Strong problem-solving, prioritization, and risk-management capabilities.

Preferred Skills & Experience
• Experience with Airtable, Figma, Slack, or similar workflow management tools.
• Large enterprise, Retail, eCommerce, or Nike experience is strongly preferred.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.