Who Can Apply
- Candidates must be legally authorized to work in Canada
Job Description
The Manager, Digital Reputation & Brand Protection will be required to work on-site 5 days a week in the Toronto office and perform the following duties:
Monitor social media channels (Facebook, Instagram, X, Reddit, TikTok, Threads) for brand reputation issues, draft responses to guest complaints, manage escalations, and identify emerging risks.
Partner closely with PR, Legal, Guest Services, Operations, and executive stakeholders to manage sensitive issues, protect the brand, and support crisis communications.
Oversee local owner social accounts, providing training, content approvals, compliance reviews, and ongoing support while tracking trends and reporting insights to leadership.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
5+ years of experience in PR, Communications, Crisis Management, Corporate Reputation, Social Media, or Brand Protection.
Experience handling high-profile, sensitive, or reputational issues for a recognizable brand, agency, or organization with significant public exposure.
Strong written communication, critical thinking, and judgment in responding to complex public conversations and escalations.
Proven ability to influence and collaborate with cross-functional stakeholders, including Legal, Operations, Communications, and Leadership teams.
Highly adaptable, proactive, and comfortable operating in a fast-paced, issue-management environment.
Nice to Have Skills & Experience
PR agency experience or corporate communications experience supporting a brand with significant reputation management needs.
Background in consumer-facing industries such as QSR, Retail, Hospitality, Food & Beverage, Travel, Telecom, Financial Services, or CPG.
Familiarity with reporting tools, Excel-based tracking, social analytics, and identifying root-cause trends from customer feedback.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.