Influencer Marketing Lead

Role Summary
This role is responsible for leading and scaling our clients influencer marketing program, combining hands-on campaign execution with strategic oversight. The Influencer Marketing Lead will manage agency and creator partnerships, drive high-impact campaigns, and continuously refine the program using performance insights and cultural trends to increase brand relevance, trust, and customer engagement.
Day-to-Day Responsibilities
• Own and execute our clients influencer/creator marketing program across organic and paid channels
• Serve as the primary point of contact for influencer marketing agency partners
• Develop detailed campaign briefs in collaboration with the Director of Content Marketing and internal stakeholders
• Manage campaigns end-to-end (briefing → creator selection → content development → launch → wrap-up)
• Review and provide feedback on creator concepts and deliverables to ensure alignment with brand and campaign goals
• Oversee campaign timelines, budgets, deliverables, and cross-functional calendars with Program Management
• Partner with agencies to source and secure creators aligned with brand messaging and audience targets
• Build and maintain strong relationships with creators, agencies, and internal stakeholders
• Handle campaign logistics, including contracts, deliverables, usage rights, and licensing agreements
• Ensure all influencer content adheres to brand, legal, and disclosure requirements
• Manage distribution and amplification of creator content across clients brand-owned and paid channels
• Monitor campaign performance and collaborate with Analytics, Paid Media, and Organic Social teams
• Share reporting, campaign recaps, and recommendations to improve future performance
• Stay on top of cultural trends, platform updates, and creator ecosystem changes to inform strategy

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 8+ years of experience in influencer marketing, creator marketing, or social media marketing
• Proven experience managing influencer programs end-to-end, including strategy, execution, and reporting
• Experience working with agency partners and managing external vendors
• Strong understanding of the creator economy, social platforms, and emerging trends
• Demonstrated ability to manage budgets, timelines, and multiple campaigns simultaneously
• Strong cross-functional collaboration experience with marketing, analytics, and creative teams
• Excellent communication, presentation, and stakeholder management skills
• Strong project management and organizational abilities
• Experience driving measurable business results through influencer campaigns

• Experience scaling influencer programs and building long-term creator strategies
• Familiarity with creator licensing, usage rights, and paid media amplification strategies
• Experience developing content pillars and audience segmentation strategies
• Strong analytical mindset with ability to connect campaign performance to business KPIs
• Experience aligning influencer marketing with broader brand and content strategies

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.