Job Description
We are seeking a creative, social-media-savvy Content Creator to help drive brand awareness, engagement, and community growth across TikTok and Instagram for a company of ours in New York. This role is responsible for creating, filming, editing, and publishing short-form video content that aligns with the brand voice and resonates with our target audience.
The ideal candidate is deeply immersed in social media trends, comfortable appearing on camera, and capable of producing a consistent volume of engaging content that converts viewers into customers and advocates.
Key Responsibilities
- Create, edit, and publish: 2 TikTok videos and 1 Instagram Reel per day
- Develop content concepts that align with the brand positioning and marketing campaigns.
- Stay current on TikTok and Instagram trends, sounds, memes, and platform best practices.
- Film product-focused, lifestyle, educational, trend-based, and community-driven content.
- Write engaging captions, hooks, and calls-to-action.
- Monitor content performance and identify opportunities for optimization.
- Collaborate with the marketing team on promotions, product launches, seasonal campaigns, and brand initiatives.
- Maintain a consistent content calendar and meet daily posting deadlines.
- Source and coordinate user-generated content (UGC) opportunities when applicable.
- Engage authentically with the brand's community through comments and platform interactions as assigned.
Pay range: $28-$35/hr
20 hours a week
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
- Proven experience creating content for TikTok and Instagram.
- Strong video filming and editing skills using tools such as CapCut, Adobe Premiere Rush, Final Cut Pro, or similar platforms.
- Understanding of social media trends, storytelling, and audience engagement strategies.
- Excellent communication and organizational skills.
- Ability to work independently and meet deadlines consistently.
- Comfortable being on camera and creating lifestyle-focused content.
- Experience with consumer brands, fashion, apparel, lifestyle, or ecommerce brands is preferred.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.