: A client of Insight Global is looking to bring on a Paid Search Analyst. This individual will be joining the Digital Marketing team supporting a vendor funded initiative for five "golden vendors". This Analyst will be responsible for supporting the planning of all areas of campaign management including requirements gathering, solution design, vendor management/coordination as well as leading reporting deliverables and testing strategy. This role will also focus on Marketing Data such as analyzing traffic sources coming onto the website, customer flow/journey and providing recommendations on how to optimize conversion rates.
* Responsible for supporting the planning and management of Paid Search campaigns for the marketing team to boost sales.
* Supervise the campaign post go live managing tracking updates and oversee the success of the campaign to make it as optimized as possible.
* Provide optimization recommendations and other actionable insights to Paid Search, and Display based on performance data.
* Communicate testing results and show impact across departments (Paid Media, eComm, Products, SEO, etc.)
* Assist in troubleshooting and QAing pixel implementation and landing page tracking.
* Be the lead resource over your campaigns regarding reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
* Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing.
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* 3-5 years' experience in Paid Search and SEO display, having developed strategy and executed campaigns
* Experience managing sizable PPC accounts, preferably for companies with a large e-commerce presence
* Experience collaborating between organic and paid search programs
* Advanced knowledge of the capabilities of trafficking platforms such as Google Ads and Microsoft Advertising; Ideally Adobe Ad Cloud but need experience in either SA360 or Marin
* Actively seeks out opportunities to gain experience new skills and develop their overall understanding of Paid Media and analysis
* Proficient in the use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics
* Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros
* Ability to accurately forecast budget and account performance based on various budget scenarios
* Experience collecting and analyzing behavior through unmoderated experiments (A/B testing)
* Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the client
* Comfortable leading reports calls with no assistance and presenting report findings directly to clients
* Ability to draw valuable insights and recommendations from raw data
* Strong written and verbal communication skills
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.