Job Description
Leads performance marketing strategy, roadmap and operating plan across digital demand generation and pipeline acceleration
Owns demand generation performance against pipeline, conversion and revenue goals and pivots programs based on results
Develops and executes account based marketing programs aligned to target accounts and sales priorities
Leads campaign automation strategy, lifecycle management, nurture flows and campaign reporting. Partners with RevOps and is the main liaison between NASCO and the digital partner agency.
Establishes executive reporting to translate and funnel data from campaigns into actionable insights
Partners closely with sales, product marketing, content and RevOps
Oversee campaign planning, targeting, audience development, budget allocation, optimization and performance reporting
May oversee some paid, targeted campaigns on social, although will not be the organic social marketing lead
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Required Skills & Experience
8+ years of experience leading B2B performance marketing strategy within a SaaS or healthcare technology environment
Background demand generation, integrated campaigns, ABM, cross-functional planning with accountability for pipeline and funnel outcomes
Experience with HubSpot, Google Analytics 4, SEMrush, WordPress, Sprout Social, LinkedIn
Bachelor's degree in marketing, business, communications or related field or equivalent combination of education and relevant experience
Nice to Have Skills & Experience
Relevant certifications in marketing automation, digital marketing, analytics or advertising platforms preferred
Experience with organic social media strategy
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.